Our goal was to create an emotional video that would motivate people who may be curious about allyship to take an action. In addition, we would speak to those who are active in allyship, and encourage them through their journey.
For Dreamforce 2018 Salesforce committed to a $1M grant for Hamilton Families and Larkin Street Youth Services. In addition to giving $1M, Salesforce dedicated a booth called Dreamforce Gives with stories, names, and faces of families and youth struggling with homelessness in our city.
I had to the privilege of designing the stories as well at the infographics. Once I created the storyboards I worked with Bonfire Studios to put each piece in After Effects.
(Please note, I was not responsible for the national park theme design of the booth.)
I did not have much time on the project so my underlying theme was to make the stories and quotes feel as personal as possible.
In this environment people are moving back and forth and resting. The motion of the infographics was designed to capture the glancing eye as well as the resting visitor.
As we learn to celebrate our differences there are parts of us that are so alike that you would not be able to tell us apart. These are our emotions.
Using the visual identities of Salesforce employees we would create super graphic posters of vibrant color, with an unapologetic unabashed celebratory sprit. On a grassroots level we would post these during a campaign or at event like Pride Week.
For Dreamforce '16 I was asked to create a storyboard for 4 interstitials using Trailhead characters. Here are two of the videos.
Photography: Ronny Knight
Photography Creative Direction: Robert Kastigar
Art Director: Shirleen Lavalais
Writer: Neil Hamilton
Campaign on home page carousel.