https://www.lavalais.me/projects daily 1.0 2025-04-23 https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1482886779192-IKV3MY4J4ASFGN58WL5N/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1482886720838-DO8MPDI8GDUKPGK25VIE/RH_head_image.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1482965284904-WS9Q372S4ZITP6IWZ58W/Levis_gallery_image_2.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1491101967614-OC8GFLRQFV5Q7FAAJCW7/detroit_future_city_home_2.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1491111392796-8BPVJ6H82M3OBEDFK11K/Dunbar_head_image3.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1491112652675-H2RQY9ZMB2QFP3CCJHNK/carlo_mollino_home.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1491113049906-OX494EZSZNTH5DOU6UR7/NF1.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1492568200348-GCE5RZ9Q19EBL2NB6WWD/Cover_MG_4049.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1492568555556-BP9YBH6V95T7IE6J6PW5/qualcomm_home_1.0.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1492576627573-EJIGL1D89NN1J9PHP0L5/dlc1_home_2.0.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1492831751494-DUOJQ6QVFFRJC9D7GX8I/home-image-dlc2.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1491886436399-BUJKERKUACBSHIMS5HTN/Photo-w-logo.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1493267703633-WO4UUNSQEBKU2P12SNLT/viz_cover_4.0.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1493268062329-KX2BTV0KFUJL5KAIDA23/logocover_3.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1532711731347-P1K7ST45N06NYSS7X5H7/intro_film.jpg Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1685925759400-ZFGGOBAGM5WM87B5HX6X/dbg+hero.png Work - DOWNTOWN BOXING GYM Downtown Boxing Gym is an after-school academic and athletic program providing tutoring, mentoring, enrichment, college readiness and academic support; as well as boxing and athletic training, for youth in the Detroit area. Their goal is to help every kid realize their full potential. Emphasizing books and boxing, DBG taps individual’s inner talents and passion to help each of them flourish. Our creative team worked with founders Khali Sweeny and Jessica Hauser to help tell the story of their brand. We crafted their brand narrative, positioning, and design system, and their brand line: We train kids for life We designed their website, environmental graphics, social campaigns, event design and swag. We’re so inspired by the dedication and passion of this organization and the students and continue to be honored to help them tell their story. The Entire Team: Executive partners: Sam Allen, Cristina Jones Core Creative Team: VP, Group Creative Director, Brand Values & Social Good: Cathy Campbell Associate Creative Design Director: Shirleen Lavalais Writers: Rebecca Brown, Steve Tornello “Return Safely Campaign” Creative Director Paul Nowikowski Design Leads: Shirleen Lavalais, Katrina Leach “2022 UnGala” Art Director: Seth DeGarmo, Copywriter: Sarah Banning; Website Designer: https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1690760577511-GZN7CYCT8234I6CDZL8P/Screenshot+2023-07-30+at+4.41.45+PM.png Work https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1684730855366-M8M2F19OOSI3Q8TIP3A7/Binder6_Page_01.jpg Work - The Practical, Enlightening, and Stupendously Fun Guide to Salesforce Characters’ book 2024 Sliver - Graphis in Branding (link) Salesforce takes pride in doing things a little differently than other tech companies. And our animated characters are a big part of what makes us unique. So when we set out to create a guide to our characters - who they are, where they came from, what they stand for, and how to use them - we knew it had to be as colorful, fun, and memorable as the characters themselves. That’s how ‘The Practical, Enlightening, and Stupendously Fun Guide to Salesforce Characters’ was born. It’s part coffee table book, part eye candy, and totally engaging and informative. This 181 page guide is full of whimsy, fun facts (did you know that Codey the Bear loves cats?) and useful guidelines like CMYK values and the characters’ relative heights and proportions. It includes a tip-in on their proper placement in marketing materials and a fold out map that plots our various brand resources. It walks through how our characters have appeared in various campaigns through the years. And it breaks down their place in the storied American tradition of corporate mascots. This one-stop guide gives all our partners and employees an amusing place to turn for answers to all their character-related questions. Reactions… “Kudos! Multiple stocks, foil, inserts, lenticular prints…. Oh my! (fainting couch emoji)” “Beautiful. Nothing will ever beat print. Long may it live on.” “Beautifully done. ” Credits: Creative Lead: Mike Mazza Creative Director: Michael Manning Associate Creative Design Director: Shirleen Lavalais Senior Art Director: Andy Wood Copy Writers: Mike Mazza, Dan Krewson Printer: Colorbar https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1713068865694-AY5O0LZOY7AQGEH10VO1/FlowerNumbersThree.gif Work - Pareidolia in flowers Numbers I saw some time ago and illustrated. https://www.lavalais.me/about daily 0.75 2017-04-27 https://images.squarespace-cdn.com/content/v1/5782f0bd9de4bb114786bcdc/1492573669462-Y6UPAR8T2WTANJKPUPC7/image-asset.png About