2024 Sliver - Graphis in Branding (link)
Salesforce takes pride in doing things a little differently than other tech companies. And our animated characters are a big part of what makes us unique. So when we set out to create a guide to our characters - who they are, where they came from, what they stand for, and how to use them - we knew it had to be as colorful, fun, and memorable as the characters themselves.
That’s how ‘The Practical, Enlightening, and Stupendously Fun Guide to Salesforce Characters’ was born. It’s part coffee table book, part eye candy, and totally engaging and informative. This 181 page guide is full of whimsy, fun facts (did you know that Codey the Bear loves cats?) and useful guidelines like CMYK values and the characters’ relative heights and proportions.
It includes a tip-in on their proper placement in marketing materials and a fold out map that plots our various brand resources. It walks through how our characters have appeared in various campaigns through the years. And it breaks down their place in the storied American tradition of corporate mascots.
This one-stop guide gives all our partners and employees an amusing place to turn for answers to all their character-related questions.
Reactions…
“Kudos! Multiple stocks, foil, inserts, lenticular prints…. Oh my! (fainting couch emoji)”
“Beautiful. Nothing will ever beat print. Long may it live on.”
“Beautifully done. ”
Credits:
Creative Lead: Mike Mazza
Creative Director: Michael Manning
Associate Creative Design Director: Shirleen Lavalais
Senior Art Director: Andy Wood
Copy Writers: Mike Mazza, Dan Krewson
Printer: Colorbar