For Dreamforce 2018 Salesforce committed to a $1M grant to Hamilton Families and Larkin Street Youth Services. In addition to giving $1M, Salesforce dedicated a booth called Dreamforce Gives with stories, names, and faces of families and youth struggling with homelessness in our city.
I had to the privilege of designing the stories as well at the infographics. In conjunction with Bonfire studios the motion graphics came to life.
Please note, I was not responsible for the national park theme design of the booth. However, I was responsible for the design of the stories and the infographics.
I did not have much time on the project so my underlying theme was to make the stories and quotes felt as personal as possible.
In this environment the people would be sitting and walking by the booth. Therefore I had to make sure the motion of the infographics wold capture their attention and deliver information in a way that would help them retain it. These facts are stunning and we need to be aware of what’s happening to people in our city.