On a freelance-contract with Levi’s Global Brand I was presented with a project to design a window graphic for the Made & Crafted brand that would be placed in several key locations in France.
Requirements: The logo needed to be especially clear and visible since the stores were not exclusive to the Made & Crafted™ line. The final product needed to be in vinyl and the image linked to the 2012
look and feel.
Solution: Keeping the Made & Crafted™ logo clear and visible, I deconstructed the graphic Aztec-inspired patterns featured in their prints to give a strong graphic feel to the window displays. The final design was flexible enough to be utilized in both landscape and portrait windows with varying measurements.
The following pages are additional assignments (e.g. concepts and in-store signs).
2012